The Situation

SWFL Rescreen, a pool services company based in Port Charlotte, FL, was seeking to attract more clients and boost their business. They reached out to PostcardMania for assistance with their marketing strategy.

The Solution

PostcardMania designed a 6 x 8.5 postcard for SWFL Rescreen that included the following features:

  • Stunning visuals that showcase their work
  • A compelling and eye-catching call to action
  • A special offer to get $200 off your service

SWFL Rescreen mailed 15,390 postcards to homeowners in their target area.

The Results

They generated $60,000 in revenue!

Here are the results! They received 100 responses and successfully converted 60 of them, generating $60,000 in revenue. With an investment of $15,699 in this campaign, their ROI comes to an impressive 282%.

Additionally, they had an Everywhere Small Business package that integrated digital ads in line with their direct mail campaign. Their Google ads generated 454 total clicks and were displayed 44,635 times.

Interested in doing a similar campaign for your business? Why not connect with a marketing consultant who has experience creating campaigns for other pool services companies!

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