The Situation

Koda Home Services is a pressure washing and window cleaning company based in Hamilton, MI. They wanted to add more cleaning jobs to their regular schedule and increase annual revenue, so they contacted PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Offers for $50 off a house washing and $25 off a window cleaning
  • A before and after photo to show off their work and build trust with the prospect
  • A five-star review from a satisfied customer
  • A list of benefits to show why the recipient should invest in a cleaning with them

Koda Home Services mailed 6,000 postcards to a consumer mailing list that targeted homeowners with homes valued at $350,000 and incomes of $90,000 or more. This list also targeted men and women ages 50 and older.

The Results

They generated $12,000 in revenue!

As a result, they received 25 responses and converted 21 of them, generating $12,000 in revenue. Since their upfront investment was $4,292, they achieved an ROI of 180%!

Since this first campaign, they have decided to continue mailing postcards and have ordered another 24,000 postcards.

CSID: 58755