The Situation

The Purple Bicycle is a children’s art studio located in Bel Air, MD. They wanted to fill up their fall camp art classes, so they reached out to PostcardMania for help with their marketing strategy.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • A QR code that when scanned goes to a web page for more information
  • Offers for a free trial class, 10% off a class, and 10% off a sibling attendee
  • A five-star review that increases trust with the prospect
  • A map of the art studio’s location to make it easy to locate
  • A list of benefits on the back of the card

The Purple Bicycle mailed 751 postcards using the Website to Mailbox program, which targets anyone who visits their website. If a website visitor could be matched with an address, they would get a postcard in the mail within 24-48 hours!

The Results

They generated $32,500 in revenue!

As a result, they received 117 calls and converted 50 of them. These 50 art students generated $32,500 in revenue! With a very small investment of $1,400, their ROI amounts to an impressive 2,221%.

The Website to Mailbox campaign made a big difference in The Purple Bicycle achieving their ROI because each postcard that goes out to a website visitor costs under $1, and each converted lead generates $650!

The other reason their campaign was so successful was because they were mailing to people who had already shown interest in their business. Their response rate was 15.6%, which is very high for a marketing campaign.

With these amazing results, The Purple Bicycle decided to order another 10,000 postcards and continue their Website to Mailbox program.

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