Ponderosa Family Dental

The Situation

Dr. Lindsey Shall started her own dental practice, Ponderosa Family Dental, in Aurora, CO in 2023. She had worked at other dental offices in the past and saw that they had a lot of success with direct mail. So when she opened her own office, she reached out to PostcardMania fast to get started with direct mail marketing.

The Solution

PostcardMania designed a 6 x 11 postcard that included the following features:

• A new patient discount and affordable membership plans for people without insurance
• A cute photo of Dr. Shall’s dog to grab the prospect’s attention
• A professional and friendly photo of Dr. Shall to build trust with the recipient
• A map on the back of the card to show the office is nearby
• A five-star review from a happy customer

Ponderosa Family Dental mailed 2,500 postcards to local residents living near their office.

The Results

They generated $10,500 in revenue!

As a result, they generated 5 new patients which translates to about $10,500 in revenue over the course of one year. If these new patients stick with them for 5 years, they’ll make $32,000 more! These new patients typically have a high lifetime value as annual exams and cleanings mount to $1,100 a year per patient. Overall, their ROI was about 250%.

Since this was Ponderosa Family Dental’s first successful direct mail campaign with PostcardMania, they are looking forward to achieving even better results in the future.

Dr. Lindsey Shall said, “Any business owner who is thinking about trying direct mail, I think it’s a no-brainer. The ROI is there. It’s very clear. And they make it so easy and so smooth for you. You’ll be happy with the results.  I would absolutely recommend PostcardMania for postcard marketing. It’s one of the best marketing experiences I’ve had and it was successful to ge4t me started in my new business, and I’m very thankful.”