Ponderosa Family Dental

The Situation

Dr. Lindsey Shall started her own dental practice, Ponderosa Family Dental, in Aurora, CO. She wanted to bring in more patients to her office, so she reached out to PostcardMania for help with her marketing.

The Solution

PostcardMania designed a 6 x 11 postcard that included the following features:

• A new patient discount and affordable membership plans for people without insurance
• A cute photo of Dr. Shall’s dog to grab the prospect’s attention
• A professional and friendly photo of Dr. Shall to build trust with the recipient
• A map on the back of the card to show the office is nearby
• A five-star review from a happy customer

Ponderosa Family Dental mailed 2,500 postcards to local residents living near their office.

The Results

They generated $8,200 in revenue!

As a result, they generated 6 responses and converted 4 of them. These new patients brought in $8,200 in revenue for their dental office upfront, but typically they have a high lifetime value as annual exams and cleanings amount to $1,100 a year per patient.

Since this was Ponderosa Family Dental’s first successful direct mail campaign with PostcardMania, they are looking forward to achieving even better results in the future.