CONSTRUCTION SERVICES CASE STUDY
CriLon Corp.
They generated $8,500 in revenue!
Campaign Info
Revenue Generated
CONSTRUCTION SERVICES CASE STUDY VIDEO
CriLon Corp.
The Situation
CriLon Corp. is a pavement company in Somerset, PA that provides asphalt repair services. They wanted to reach residents in their local area in need of their services and increase annual revenue, so they reached out to PostcardMania for marketing help.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard that included the following features:
- An offer for 10% off an asphalt repair and a free estimate
- Photos of paved roads to grab the recipient’s attention
- A five-star review from a happy customer
- A list of benefits on the back of the card
CriLon Corp. mailed 2,000 cards to a resident/occupant mailing list that targeted local homeowners who might need their driveway repaired with new asphalt or concrete.
The Results
They generated $8,500 in revenue!
As a result, they received 20 responses and converted 17 of them. These new customers generated $8,500 in revenue. With an upfront investment of $1,121, CriLon achieved an ROI of 658%.
