The Situation

Atwood Construction is a construction company located in Chesterfield, MI. They wanted to reach local residents in need of construction work due to storm damage, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A strong headline and photo to grab the prospect’s attention
  • An offer for a free roof inspection that the recipient can claim by scanning a QR code
  • A list of benefits on the back of the card
  • An advertisement to visit their YouTube channel

They mailed 10,500 postcards to a consumer mailing list that targeted specific zip codes in the local area.

The Results

They generated $39,000 in revenue!

As a result, they received 2 responses and converted both of them, generating $39,000 in revenue.

Since then, they have ordered another 25,000 postcards and anticipate generating even more revenue in the future!

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