The Situation

Ty Montgomery started her own eco-friendly cleaning business, Plant-Based Maids, in the metro Atlanta area in 2019 because she wanted to provide safe cleaning solutions and services for families in the local area. Her goal was to expand her business to be in multiple locations.

She had tried posting on social media and door hangers, but they were not very successful, so she reached out to PostcardMania for help with her marketing.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • Two offers for discounted cleaning services
  • A sleek and modern design that captures the prospect’s attention
  • A strong headline
  • A list of benefits of using an eco-friendly cleaning company

Plant-Based Maids mailed 6,000 postcards total. They sent out 1,000 cards a month and targeted local homeowners making $130,000 a year or more with a consumer mailing list.

The Results

They gained 3 new customers, which will generate $13,905 in revenue a year!

As a result, they gained 3 new customers which will generate an additional $13,905 a year in revenue. Their ROI amounted to 201%.

“Since we have been making more revenue with the postcards, my team members have had more work hours,” Ty said. “I would say to another business owner who is thinking about trying direct mail that direct mail is very effective, especially when you know exactly who you are targeting.”

Ty is still mailing with PostcardMania and is looking forward to achieving even greater results in the future.

CSID: 57523
PostcardMania