Sweetwater Softwash, LLC

The Situation

Sweetwater Softwash, LLC, a cleaning services company based in Monroe, GA, was looking to grow its client base and increase revenue. To achieve these goals, they decided to implement a targeted direct mail campaign with PostcardMania that would reach homeowners likely to need their specialized cleaning services.

The Solution

Sweetwater Softwash partnered with PostcardMania to create and execute a comprehensive campaign. The campaign included the following elements:

• Targeted Mailing List: Using a resident/occupant mailing list allowed them to focus on reaching residents in their service area at a reduced postage rate.
• Consistent Outreach: Mailed a total of 12,291 postcards across three mailings, with 4,097 postcards sent out each time.
• Integrated Marketing: As part of the Everywhere Small Business campaign, they also used Google ads, Facebook displays, YouTube ads, and behavior-based ads to reinforce their message and retarget their audience.

The Results

They generated $70,000 in revenue!

Sweetwater Softwash’s direct mail campaign produced outstanding results:

• Responses Received: 35
• Converted Responses: 35 new clients
• Investment: $11,747
• Average Income per Client: $2,000
• Total Revenue Generated: $70,000
• Return on Investment (ROI): 496%

The campaign successfully generated a 496% ROI, significantly boosting Sweetwater Softwash’s revenue and client base.

Key Everywhere Small Business digital ad results included:

• Google Ad Displays: 46,681
• Facebook Ad Displays: 63,183
• YouTube Ad Displays: 15,921
• Behavior Ads Displays: 21,037

They were so pleased with the results that they placed another order for additional mailings, and are considering hiring new staff as demand continues to grow. Get in touch with a marketing consultant today to start your own cleaning services direct mail marketing campaign and achieve results like Sweetwater Softwash!