Daycare Cleaning Services

The Situation

Rob Nestore decided to start a childcare cleaning company, Daycare Cleaning Services, in 2001 in Cherry Hill, NJ. He wanted to grow the business from just a side job to a full-fledged, full-time business, so he started looking for the right marketing strategy.

He began mailing marketing letters himself and found it to be too time-consuming, so he reached out to PostcardMania for help after reading about them in INC Magazine.

The Solution

Daycare Cleaning Services has had PostcardMania create multiple designs for them since they started mailing in 2016. Their most recent card included the following features:

• A QR code that when scanned goes to their website for more information
• Friendly photos of their staff to help increase trust with the recipient
• A list of benefits on the back of the card
• Offers for a free cleaning for new customers and a back-to-school special discount

Since 2016, Daycare Cleaning Services has consistently mailed postcards to residents in their local area. To date, they have done 120 mailings, which amounts to 325,000 postcards. Primarily, they targeted childcare centers and preschools that would need their cleaning services.

The Results

They have made $1.5 million in revenue from mailing consistently!

Daycare Cleaning Services said that for every 6,000 postcards they mail, they average about 15-20 responses and roughly 4 convert. As a result of running a consistent direct mail marketing campaign, they have generated $1.5 million.

Owner Rob Nestore said, “What I enjoyed most about my experience working with PostcardMania was my relationship with my account manager because he always has my back and has my businesses best interest in mind.”

He added, “I would say to another business owner who is thinking about trying direct mail that they should definitely give it a go and use an updated mailing list, real photos of your business, and include a good offer to achieve the best results!”