The Situation
Enclave is a coworking business located in La Grange, IL. They needed to let the community know about their available work spaces for rent, so they contacted PostcardMania for help with their marketing.
The Solution
PostcardMania designed a 6.25 x 8.5 postcard that included the following features:
- A professional photo of their coworking space to build trust with the prospect and entice them to rent one
- A QR code that leads the recipient to an offer for 2 free weeks
- A positive review from a customer on the back of the card
Enclave mailed 16,000 postcards using an Every Door Direct Mail mailing list that targeted residents in the local area.
The Results
Postcards helped them achieve $225,000 in annual revenue!
As a result, they received 100 responses, converted 15 of them and generated $225,000 in annual revenue from people renting their coworking spaces. With an investment of $7,631, Enclave’s ROI amounts to an impressive 2,848%.
Enclave has been mailing with PostcardMania for years and has mailed over 200,000 postcards. They are also continuing their mailer marketing campaign and have ordered another 10,000 postcards.