BOATING SERVICES CASE STUDY
Texas Boathouse
They generated $271,000 in revenue!
Campaign Info
Google Ads
Gmail Ads
Revenue Generated
BOATING SERVICES CASE STUDY VIDEO
Texas Boathouse
The Situation
Texas Boathouse is a full-service boating contractor in Livingston, TX. They wanted to generate more marine construction jobs, so they reached out to PostcardMania for help with their marketing.
The Solution
Texas Boathouse signed up for an Everywhere Small Business campaign that combined postcards with digital ads. The postcard included the following features:
- Offers for 10% off a first boat lift service and a free estimate and design
- A QR code that sends the recipient to their website for more information
- A positive five-star review from a happy customer
- A list of business features that helps build trust with the target
They mailed 9,802 postcards to a list of boat owners and waterfront property owners in the local area. At the same time, PostcardMania ran digital ads on Gmail, Google, and Connected TV channels for them to increase brand awareness and online traffic to their website. Their Everywhere Small Business package also included behavioral digital ads that target prospects based on their online behavior, including Google search terms and shopping habits.
The Results
They generated $271,000 in revenue!
As a result, 39 people responded and they converted 11 of them which generated $271,000 in revenue! Since they invested $12,197 in this campaign, their ROI amounts to 2,122%.
They are going to continue mailing out postcards so the ROI could increase significantly! Texas Boathouse has also continued their online ads to make sure that people are seeing the business everywhere.
