James A Pinto Inc

The Situation

James A Pinto Inc., an accounting and tax services firm based in Kew Gardens, NY, aimed to increase revenue by re-engaging their existing clients during tax season. They wanted to remind clients of their services and encourage them to return for the new tax year. To accomplish this, they reached out to PostcardMania for help with a direct mail campaign.

The Solution

PostcardMania designed a 4 x 6 inch postcard specifically tailored to James A Pinto Inc.’s needs, which included the following features:

• Personalized Messaging: The postcard was customized to address existing clients, reminding them to schedule their tax preparation appointments.
• Clear Call to Action: Encouraged clients to contact the firm and book their tax service early to avoid last-minute rushes.
• Professional Design: The postcard featured a clean, professional layout that conveyed trust and reliability—essential traits in the accounting industry.

Mailing Strategy:

• Postcards Mailed: A one-time mailing of 1,000 postcards was sent out.
• Target Audience: The mailing targeted existing clients, using a customer-provided mailing list.

The Results

They achieved a 7,661% ROI with postcards!

The direct mail campaign was a huge success, delivering remarkable results:

• Responses: 500 clients responded to the postcard.
• Converted Responses: 450 of these clients booked and completed their tax preparation services with James A Pinto Inc.
• Investment: $1,159
• Revenue Generated: The campaign brought in $90,000 in revenue, with an average income of $200 per client.
• ROI: An astounding 7,661%

James A Pinto Inc.’s successful campaign highlights the power of direct mail marketing in re-engaging existing clients and driving significant revenue growth in the accounting and tax services industry.

Interested in running a similar campaign for your accounting or tax business? Contact a marketing consultant today to get started on your own direct mail campaign and achieve impressive results!