6 Open House Postcards Every Realtor Should Use

Hey Realtors!

So the question is, how do you fill an open house and ultimately get your property sold?

Well, have you ever tried a direct mail campaign? If not, you should. It’s that simple. Here’s why.

It’s incredibly easy, and we’ve got some fantastic designs ready for you to use!

Check these out:

Stunning Property Showcase Postcard

Let your listings speak for themselves with a property showcase postcard! Feature photos of your property to wow prospects. Here’s a great example you can use:

Include clear information on the open house date and time, your contact details and, of course, key home features. Add a friendly photo of yourself to build rapport. This realtor generated $580,000 in revenue from their campaign!

The Stunning Collage Postcard

Entice prospects with a montage of your open house.

Check out this postcard that does just that in a simple, timeless way!

Personalize the postcard with your contact information and profile photo to add your unique touch.

Include the invitation to find their dream home and add some key features of the property.

This realtor got 185 interested leads!

Sell The Dream In A Postcard

The future owner of your listing is just waiting to see their next dream home when it lands in their mailbox! Make the open house details front and center and include CLEAR features and contact information.

Don’t forget to track your leads using call tracking numbers to measure your campaign’s success!

And better yet, combine your direct mail campaign with digital ads, like this Tennessee company!

Bright and Bold For the Win Postcard

Vibrant colors and eye-catching graphics go a long way, especially when we’re talking about a sea of white envelopes that is your prospects mail. Here’s a creative example:

Showcase the home’s unique selling points to stand out from the competition. Add in a testimonial or 5 star review to build trust with potential clients.

This postcard generated $66,000 return!

Open House Invitation Postcard

Share glowing testimonials from satisfied clients to build your credibility. Oh and include a clear call to action to join you for the open house day of course! Add a stellar photo of the home and a photo of yourself. Here’s how it’s done:

Encourage recipients to contact you directly. Need help creating your postcards? Never fear, we’ve got design services you can use!

Dream Home Postcard

Lead with a strong headline that speaks to the pain point(s) of your prospects. Looking for your DREAM HOME? “Yes am I”, says your prospects! And they probably have for quite a while, so that headline is sure to hook them in.

Check out this postcard that does just that:

Position your company as a trusted resource with a 5 star review testimonial.

This Washington realtor brought in an amazing $4,595,000 with a potential commission of $114,875 from their campaign!

I hope you enjoyed those examples!

Now don’t forget, your campaign is only as strong as your targeted mailing lists. So be sure to use a good one so you can be confident that your postcards reach the right audience.

Remember – consistency is key! Follow up multiple times – at least 3 for the best ROI.

Give it a try with 1000 free mailing list records on us.

The other thing that can take your direct mail campaign to the next level is ….

Pairing it with a digital campaign too, of course!

Then you’ll be reaching your prospects wherever, whenever, consistently.

We call it Everywhere Small Business. Learn how to simply and cost effectively cover your entire area!

Ready to take your real estate marketing to the next level? Contact one of our marketing consultants at 800-628-1804 for expert advice and assistance. We’re here to help you succeed!

Best regards,

Joy