Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

5 New Purchase Renter Postcards Every Mortgage Broker Needs

Posted on June 12, 2024 by Joy Gendusa

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Hey Mortgage Brokers!

A postcard campaign in the mailboxes of your target prospects that is carefully organized and targeted can literally supercharge your new purchase marketing efforts as a mortgage broker. It’s just a fact! Check out dozens of case studies here!

There’s a pretty simple recipe for success really, and I’m going to walk you through every step!

This is how it goes:

First, create your design. Follow our proven steps to success (see the video here!) or let us assist you!
Pinpoint the target audience for your campaign – they are the heart of your mailing.
Choose a list. The success of your postcard campaign is resting on the quality of your mailing list. I can’t emphasize enough how vital it is to invest in targeted mailing lists to make sure your postcards reach the right people!
Decide on a timeframe for sending out your postcards.
It’s takeoff time – launch your first mailing! Try it out with 1000 free mailing list records on us!
Follow up with several mailings to maximize your ROI.
Take it to the next level by pairing your direct mail campaign with digital ads that retarget prospects through Everywhere Small Business! This creates a multi-channel approach, spreading your message wherever your prospects are. Watch this video to see how you can easily and affordably cover your entire area with an integrated campaign.
Watch your fresh leads come in and make sure to follow up with them!

It’s really that simple. We’ve done that work for you so you don’t have to. Here’s a whole collection of designs ready for you to use! Without further ado, here are some postcard examples. Let’s dive in:

Inspire your prospects to own their home!

Inspire prospects with the idea of owning their own home for the less than the price of rent! A FREE consultation goes a long way in getting that first meeting. Use a photo of a beautiful dream home to showcase the life that could be their if they book a meeting with you. Like this:

You’ll want to track your leads using call tracking numbers to measure your campaign’s success! Trust me when I say you’ll also want to combine your direct mail campaign with digital ads. This company generated $16,000 from the start of their campaign, bringing for ROI to a whopping 1477%! No that wasn’t a typo. Yes, it really happened.

Don’t let them waste their money!

Inspire prospects by asking them the question – why pay to lease when you could own a home?

Take a look at this example!

Offering a discount off their mortgage rate is the kind of hook that makes a prospect think again about picking up the phone. Display the home of their dreams and show them a photo of yourself to build rapport.

Address the deepest needs and wants of your prospects

Once you understand your prospects you understand what it is that’s holding them back and what you can help them solve. Speak right to that! It will speak to them!

Here’s a great example:

Notice how prominent the phone number is? Practically screams out at you. This company received 28 responses!

Happy family, low mortgage rate – show ‘um, don’t tell ‘um

Explain how low their mortgage rate could be and show a happy family!

Here’s a simple but stellar example that really converts:

Include a clear offer for a free consultation and a call to action (call today!) inviting recipients to schedule a meeting. Don’t forget to add your company logo for credibility! This mortgage broker got 15-20 responses from their campaign and converted over 10!

Bold, Beautiful and Brilliant

Be bold, showcase the beauty of your prospects future home and be smart about adding giving a strong hook and call to action! Check this out:

Make sure to leave your details and photo so prospects can start to remember you and – of course – get in touch with you! Don’t forget to position your company as a trusted resource for all things mortgage-related. This Washington based mortgage broker had an incredible 97% close rate and around $100,000 in revenue from their postcard campaign!

There you have it! Use the formula I mentioned above and you will be off and running.

It’s been proven over and over again! Here’s more examples in case you’re still feeling unsure.

It’s even simpler to get started when you use these templates. There you’ll also info templates for other mortgage needs like commercial loans, refinancing, foreclosure, or reverse mortgages!

I hope you’re feeling equipped to dive into your next direct mail campaign with postcards!

If you’ve got questions or want to try out a campaign for yourself, contact one of our marketing consultants at 800-628-1804. Take your mortgage company’s marketing to the next level with their expert advice and assistance. We’re here to help you succeed!

Best regards,

Joy