8 PROVEN Marketing Tactics For Optometrists

Hey Optometrists and Practice Owners,

Looking to expand your practice and reach more patients? Effective marketing is ESSENTIAL to set your practice apart and help you build a thriving business. A strategic and personalized approach to marketing can make a MASSIVE difference in attracting new patients and retaining existing ones.

Small businesses with a marketing plan are 6.7x more likely to report marketing success than those without a plan. Did you know, nearly three-quarters of the adult US population uses corrective eyewear? So if you don’t have a marketing plan, you’re likely losing customers to competitors — and revenue! The optometry industry revenue has grown at a compound annual growth rate of 2.7 % over the past five years, to reach an estimated $23.4 billion in 2024!

At PostcardMania we specialize in direct mail marketing as well as digital marketing and integrated multi-channel marketing campaigns that have helped 119,322small businesses across America grow and build revenue.

Let’s dive into 10 proven marketing ideas for optometrists that can help you capture attention and build lasting relationships with clients!

1. Create Vision-Related Content Your Potential Clients Will Relate To

• Understand the common vision-related challenges your potential patients face and create content that speaks directly to their experiences! Whether it’s managing eye strain from screens, choosing the right eyewear, or understanding eye health, your message should resonate with their needs.
• Be sure to use clear, friendly language to connect emotionally. For example, this practice used “Better vision, better life” messaging that generated 135 calls!

2. Offer Free Eye Health Resources That Provide Real Value to Clients

• You’re going to want to provide valuable resources like eBooks, infographics, or informational videos that educate patients about eye health and common vision issues. This not only showcases your expertise but also helps build trust with potential patients. This optometrist received 135 calls so from their campaign!
• Then, promote these resources on your website and social media platforms to attract new visitors and capture email addresses for your newsletter. If you need help managing your social platforms, try a service like Everywhere Small Business!

3. Leverage Social Media Like A Pro And Meet Your Prospects Where They Are

• Use social media platforms like Instagram, Facebook, and LinkedIn to share insights, eye care tips, and updates about your practice. Engage with your audience by responding to comments and messages. This optometrist had 143 responses and $25,000 in revenue from their campaign.
• Why not create visually appealing content such as eye-catching infographics, patient testimonials, and before-and-after photos of eye treatments. We’re here to help you with graphic design if you need.

4. Utilize Direct Mail Marketing To Reach Prospects In An Engaging Way

• Direct mail can be a powerful tool to reach potential patients in your local area. Design postcards that highlight your services, offer a discount (like this practice did – that made them 90 new customers), or provide useful eye care tips.
• Use a targeted mailing list to send communications to your prospects. Be sure to personalize your message and include a call-to-action to encourage them to contact you. And, don’t forget to track your calls!

5. Celebrate Special Moments As A Way of Providing Knowledge and Stories with Prospects

• It’s a good idea to recognize important health awareness days and months, such as World Sight Day or Glaucoma Awareness Month. Create campaigns around these occasions, offering free eye exams, webinars, or special discounts. Or make an event out of your opening, like this practice did!
• Share stories and testimonials to highlight the positive impact of your services on patients’ lives.

6. Give Prospects What They Want and Offer Family Eye Care Packages

• Listen to me and you can thank me later – promote family eye care packages that cater to the needs of all family members, from children to seniors. This can attract patients looking for convenient and comprehensive eye care solutions. This optometrist got 90 new customers from their “20% off your first pair” direct mail campaign.
• Use testimonials from families who have benefited from your services to highlight the effectiveness of your packages – other people’s opinions mean A LOT.

7. Emphasize Safety and Quality – It’s Reassuring!

• Highlight the safety and quality of your eye care services and products. Make sure your marketing materials reassure potential patients about the advanced technology and professional care they can expect.
• Share patient testimonials (with their permission) to build credibility and showcase the positive outcomes of your treatments. The Vision Store generated an amazing $120,000 in revenue from one campaign that communicated credibility with their visual eye exam guide in the background.

8. Be A True Friend and Encourage Engagement Across Channels

• Invite patients to join your email newsletter for more tips, exclusive offers, and updates! This not only extends your marketing reach but also fosters a sense of community.
• You can use email marketing to keep your audience informed about new services, upcoming events, and eye care resources.

So there you have it!

Marketing your optometry practice requires a thoughtful, personalized approach that acknowledges the unique needs and challenges of your patients. By implementing these proven strategies, you can effectively reach potential patients, build trust, and encourage them to choose your services for their eye care needs.

Ready to grow your practice and make a difference in your community? Start your marketing campaign today and see the positive impact it can make! For a free consultation or to discuss your marketing needs, give us a call at 1-800-628-1804. We’re here to help you succeed!

Best,

Joy