New Daily Birthday & Medicare Mailers Drive-Up Sales for Small Businesses

A lot can happen in 24 hours, and that’s why we have exciting news about two new products that have the potential to help your business every single day. We are excited to bring you automated birthday and Medicare postcards that are mailed daily! This means you’ll have daily opportunities to generate and close new leads. Read more…

Birthdays have the potential to make a big impact on people. Whether someone is simply looking forward to celebrating with family and friends, or it signals the moment of entering a new life stage such as retirement, birthdays have significance.

That’s why we are so excited to bring two new direct mail automation products to you: Daily Birthday Mailers and Daily Medicare Mailers!

Here is how small business owners can capitalize on these major milestones by reaching out to new prospects with daily, automated postcards.

Mail birthday postcards because they are often more successful than regular mailers.

How do you feel when you receive a Happy Birthday card in the mail on your birthday? Like most people, it brings a smile to your face! It shows the sender cares and wants you to have a great day.

As a business owner, you can take advantage of this opportunity and increase the amount of your customers. Our new daily, automated birthday mailers have high response rates, so they are sure to help you improve your annual revenue.

And, everyone loves a good birthday card — even if it comes from a local business. A birthday-themed postcard that includes a “Happy Birthday” wish and a special offer from your company will not only build trust with prospects, but it will also help drive new sales.

In fact, research shows that birthday offers have a 481% higher transaction rate than regular promotions!

The best part about PostcardMania’s birthday mailers is that they can be mailed every day automatically to your prospects. Most other printing or marketing companies mail these birthday advertisements monthly, not daily. Working with us helps you get ahead of your competition every day.

And since we take care of the work for you, theses daily mailers are “set it and forget it.” Then you can sit back and watch the leads roll in. As a result, you’ll have more time to focus on running your business and fulfilling orders or services.

With the possibility of reaching new customers every day as they celebrate this annual milestone, you’ll have plenty of new business to field.

Medicare mailers generate more business since people over 55 check the mail every day.

If you are in the insurance industry, daily Medicare mailers could make a huge difference on your business growth. Currently, there are more than 60 million people who are eligible for Medicare, and more than 30% of Medicare members are not enrolled in a program.

Getting your medical insurance business in front of these men and women who are turning 65 as soon as possible gives you an edge on your competition. Even getting your mailer to them one day earlier has the potential to make a big difference.

Men and women older than 55 also have more of a tendency to pay attention to mail. One study revealed 78% of Americans aged 55 and older look at their mail the same day they receive it, and another study found 73% were inspired to take action due to an offer or promotion on a direct mail piece.

How does it work?

Whether you are an insurance provider that wants to mail Medicare mailers or another type of business that wants to send general birthday cards, we can provide a custom design that meets your needs. Here is how daily, automated mailers work.

1. Our Designers and Copywriters Create a Custom Postcard for You

First our professional team of talented, in-house graphic designers and copywriters get to work on creating a custom design for your business. We recommend you include the following elements on your card to get the most out of your daily, automated mailer marketing campaign:

• Personal details about your prospect, such as their first name, address, gender, or past purchases. This helps grab their attention and show them you really value their business!
• A QR code that when scanned goes to your website or a specific landing page that includes more details about who you are and what you have to offer.
• Special offers, such as a free gift or discount code. Everyone loves getting gifts on their birthday — or any time of year! A special offer will drive the recipient to take action and redeem it.

2. You Select Who You Want to Target

Second, PostcardMania sets up the triggered mailings by gathering data about your targets. Ask yourself, who do I want to reach with this postcard marketing campaign?

You’ll be able to target people based on many different factors, such as their location, age, income, homeowner status, and more. You can make your targeting as specific or general as you want.

For example, you could mail daily birthday postcards to individuals celebrating their birthdays within 5 miles of your store. Or let’s say you are a nail salon and only want to target women, you can select those qualifiers as well.

Our marketing consultants will listen to the details of who you want to reach and then create a marketing plan accordingly so that you can achieve the most success.

3. Decide on a Timeline and Budget for Your Marketing Campaign

Third, working alongside one of our expert, marketing consultants, you determine the extent of your mailings.

If you have to stick to a specific budget, we can limit how much money you want to spend on the mailers. For example, you could limit it to 10 postcards a day, or a certain amount a month, so that once that number is reached the campaign stops and you won’t be overcharged.

We want our small business owners to be satisfied with their marketing campaigns, but also operate within their means and comfortability. Yes, you will reap more rewards the more you mail, but we can work with you to find a good balance that fits within your marketing strategy and business goals.

4. Launch Your Daily, Automated Mailer Campaign and Track Your Results

After your campaign is launched, you don’t have anything else to do but track your results, close your leads, and watch your revenue increase! That is the beauty of automated postcards. You don’t have to do any of the heavy lifting since we utilize the automation technology and facilitate the process for you.

Best of all, our printing is in-house! So there are no third parties to add any kinks in the process. The printing, addressing, and mailing is seamless as PostcardMania staff members oversee quality compliance to make sure your campaign goes according to plan.

Additionally, we’ll work with you along the way if you have any changes or additional needs. You can always partner these daily mailers with other marketing products we have to offer too, like digital ads.

To get started, take a look at some of these Medicare and birthday mailer design examples:

Call one of our marketing consultants today at 1-800-628-1804 to start a daily birthday or Medicare mailer marketing campaign and supercharge your results!