7 Brilliant Postcards Every Roofer Needs To Use Now
Updated on June 14, 2024
Hey Roofers!
Looking to attract new clients and showcase your roofing services?
Say hello to the power of postcards!
With visually appealing designs and compelling messages, postcards can revolutionize your roofing company’s marketing strategy. It’s incredibly easy, and we’ve got some fantastic designs ready for you to use!
Stunning Roof Showcase Postcard:
Let your work speak for itself with a roof showcase postcard!
Feature photos of your best roofing projects to demonstrate your expertise and attract potential clients. Here’s a shining example:
Include a clear call to action inviting recipients to schedule a free estimate or inspection. Don’t forget to add your company logo for credibility! This roofer had an incredible ROI of 631% on their first campaign and 1374% on their second campaign!
Irresistible Coupon Offer Postcard:
Entice prospects with irresistible offers, like a free roof inspection or discount on services. Check out this postcard that offered $300 off! You can check out templates here:
Personalize the postcard with your company’s information and a friendly message welcoming new clients. Make it easy for recipients to contact you and redeem the offer. Checkout this example!
Born And Raised Local Postcard:
Show clients that you are one of them with a postcard that says just that AND offers special incentives for ongoing maintenance and service. Use some of your best photos to showcase your quality workmanship.
Encourage recipients to become long-term clients by highlighting the benefits of regular roof maintenance. Don’t forget to track your leads using call tracking numbers to measure your campaign’s success! And better yet, combine your direct mail campaign with digital ads, like this company!
Bright and Bold Offer Postcard:
Use vibrant colors and eye-catching graphics to highlight your credibility and special offers, such as a financing available or roof inspection. Here’s an example of a bright and bold postcard:
Showcase your company’s unique selling points and stand out from the competition. Include testimonials or reviews to build trust with potential clients. This postcard brings in an average 15 jobs per month!
The URGENT Postcard:
Include your key service offerings and a photo of a happy customer. Here’s how it’s done:
Encourage recipients to visit your website or contact you directly to learn more about your services. Need help creating your postcards? We got you!
Helpful Roofing Tips Postcard:
Provide valuable information and tips for maintaining a tip top roof (no pun intended). Offer advice on the benefits of different types of roofs or on seasonal maintenance, storm preparedness, and energy-saving solutions. Check out this postcard that provides valuable info to prospects:
Position your company as a trusted resource for all things roofing-related. Encourage recipients to reach out for expert advice and assistance.
This company had a whopping 1048% ROI on this postcard!
Don’t forget to track your leads.
Exclusive Partnership or Referral Program Postcard:
Reward clients when they buy from other local businesses. Offer incentives like discounts or gift cards for successful referrals. Here’s how to do it:
Encourage recipients to spread the word about your services and reap the rewards. Make it easy for them to refer friends and family by providing clear instructions and contact information.
Remember, the success of your roofing company’s postcard campaign depends on the quality of your mailing list. Invest in targeted mailing lists to ensure your postcards reach the right audience. And don’t forget to follow up with multiple mailings to maximize your ROI! Give it a try with 1000 free mailing list records on us.
Better yet: easily add digital ads to your postcard campaign so you can create an multi-channel approach to spread your message wherever your prospects are!
We call it Everwhere Small Business. It’s a game changer.
Check out this video about it here and learn how to simply and cost effectively cover your entire area!
Ready to take your roofing company’s marketing to the next level?
Contact one of our marketing consultants at 800-628-1804 for expert advice and assistance. We’re here to help you succeed!
Best regards,
Joy
