Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

10 Genius Auto Service Postcards You Can Send

Updated on July 15, 2021 by Joy Gendusa

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Hey, auto repair business owners!

Need proven-to-work auto repair direct mail ideas?

Here are 10 postcard designs you can customize for your business:

1. Plug your logo into this awesome auto service postcard

Show off your collision repair marketing with a bright design like this one:

Need help with a professional logo to use on all your car repair marketing?

Check out PostcardMania’s logo design services here.

2. Promote your business with automotive mailers that work

Impress your prospects with this ready-to-use auto service postcard design:

You can even personalize your auto service postcards with the first name of each and every recipient to make your design stand out in the mailbox!

3. Customize this car repair advertising piece for your business

We can put any photo you want on this design!

Here’s #4:

4. Send this service reminder auto service postcard

Generate business from your current customer list by sending this postcard out:

5. Add Facebook, Google, and Instagram ads to your car repair marketing

You can start by sending auto repair direct mail —

Like this postcard:

And then you can amplify your car repair advertising with a crazy effective marketing tactic…

By adding digital ads to your postcard campaign, you can cause your car repair marketing to be seen EVERYWHERE prospects today spend their time:

On thousands of internet websites via the Google network
On Facebook where 79% of Americans check in
And on Instagram, particularly on the mobile app

This multi-channel marketing strategy requires ZERO effort from you.

We call this Everywhere Small Business —

You can watch a 1-minute video about it here.

6. Give a killer special offer to attract new prospect calls

Even if your prospects don’t need your services immediately when they receive your postcard, a steal-worthy special offer will encourage them to keep your postcard and call when they do need you!

Here’s an example:

7. Use a BOLD headline your prospects won’t miss

You need your prospects to SEE your car repair marketing message, so with a bold, large headline, they’ll see your postcard as they sift through their mail.

Here’s an example:

8. Send this auto service postcard to a targeted mailing list for DOUBLE the leads

By targeting whom you mail your postcards, you’ll receive at least DOUBLE the response, according to data from the DMA.

How do you know WHO to target though?

Go through your customer base and make a list of all your BEST customers…

Then tabulate the demographics of each of those awesome customers, and you’ve got a list of demographics you’ll use to create your laser-targeted mailing list.

9. Customize this auto service postcard and plan to mail consistently

The #1 piece of advice I have for small business owners is to market consistently no matter what.

Whatever your budget allows for your car repair marketing, just do it consistently to receive steady leads throughout the year.

**10. Market across multiple channels simultaneously to increase your leads**

Let’s face it:

Prospects today spend time online, on their smartphones, at work, running errands, on vacation — all this, in addition to spending time at home!

So if you want your car repair advertising to reach your prospects where they spend their time?

You need to market everywhere.

If you need help managing your digital advertising, check out our 1-minute video on Everywhere Small Business, which combines the following into auto repair direct mail campaigns: