Are You Sacrificing Clarity for Cleverness?

December 16, 2010 Posted by Joy Gendusa

Being clever usually isn’t bad, but on a postcard it’s a non-stop trip to the trash pile! Postcard designs need to be crystal clear and instantaneously understood. See an example of a card with good design work, but too much cleverness for its own good in this critique.

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Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development.

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