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Eddm
Every Door Direct Mail
Every Door Direct Mail (EDDM) is the perfect option for targeting local prospects. Save money on postage and reap the rewards of launching a local marketing campaign.
Eddm Postcard Mailing
Saturated Local Reach for Less
Every Door Direct Mail® (EDDM) allows businesses to reach every household in specific neighborhoods without needing a mailing list. That makes it one of the simplest and most affordable ways to build awareness in a local market. Just select your routes based on geography and saturate entire communities quickly and efficiently.
Every Door Direct Mail
What Is Every Door Direct Mail (EDDM)?
EDDM is a service from the United States Postal Service (USPS) that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate. While many businesses get the best results from a targeted mailing list, others do well with an EDDM mailing that hits every residence in their area.
Many different local businesses could benefit from an EDDM campaign, including:
- Restaurants
- Moving/storage
- Salons and spas
- Gyms
- Retail
- Dentists
- Churches
- Auto repair
- Grocers
Size Requirements
What Qualifies a Mailing For EDDM Services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific USPS criteria.
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes. (We can tell you if they are.)
- Your mailing must be at least 200 pieces AND at least one complete carrier route. (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route.)
- You may only mail 5,000 EDDM postcards per day.
Usps Eddm Pricing
Cost-Effective Marketing That Gets Seen
One of the biggest advantages of EDDM is its low cost and guaranteed visibility. Postcards don’t require envelopes, they qualify for reduced postage rates, and they ensure recipients in your area see your message immediately. All combined, you get an affordable, memorable marketing message delivered into the hands of qualified leads to help you stand out amongst competitors and all the online noise.
Eddm Advertising
Perfect For Promotions, Branding & Repeat Exposure
Repetition is one of the keys to successful marketing, and EDDM makes it affordable to mail consistently to the same neighborhoods over time. The more often prospects see your business name and offer, the more familiar and trustworthy your company becomes. EDDM works especially well for:
- Grand openings
- Seasonal promotions
- Sales events
- New product/service announcements
- And ongoing brand awareness campaigns
EVERY DOOR DIRECT MAIL (EDDM) PRICING
Looking for Every Door Direct Mail (EDDM) Pricing?
While we specialize in small business marketing, our pricing structure is still flexible and varies based on the needs of your specific business. It is based on several variables such as your campaign objectives, design specifications, printing and mailing quantities, mailing list specifications, online campaign size and more. Contact us today for an instant quote.
RESULTS-BASED DESIGN
Minimize trial and error with designs proven to work
Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
MARKETING ADVICE
Personalized marketing insight to help you increase revenue
Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 133,287 clients — to increase business growth.
COMPETITIVE PRICING
We will try to beat any comparable quote
We are dedicated to winning your business and will do our best to beat any comparable quote. We print over 4 million postcards per week in-house and can usually be very competitive on price. Give us a call or email your quote to info@postcardmania.com for an instant price comparison.
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FAQ
Every Door Direct Mail (EDDM) FAQs
Can I use my current postcard design for EDDM?
Usually, yes! Your design simply needs to meet USPS EDDM requirements and EDDM postcard requirements. If necessary, we can modify your artwork so it meets all USPS EDDM postcard requirements. We also offer EDDM postcard design, EDDM postcard templates, and EDDM postcard printing if you’re starting from scratch.
Can I ask that certain addresses NOT receive my postcard?
No. Because Every Door Direct Mail delivers to every eligible address on a selected carrier route, USPS doesn’t allow individual addresses to be removed. If you need that level of targeting, we can recommend a custom mailing list instead of EDDM mailing services.
Can I do EDDM myself?
Yes. The USPS EDDM program allows businesses to prepare and submit their own mailings. You’ll need to follow USPS EDDM requirements, bundle your postcards correctly, complete the required paperwork, and deliver your mailing to the appropriate post office. If you’d rather save time, we offer full service EDDM, including EDDM printing and mailing, paperwork, bundling, and delivery.
What is the difference between Every Door Direct Mail Retail and EDDM Business Mail Entry Unit?
EDDM Retail is designed for smaller mailings and doesn’t require a mailing permit. It allows up to 5,000 mailpieces per day. EDDM Business Mail Entry Unit (BMEU) requires a mailing permit but offers greater flexibility for larger or more complex mailings.
What is the estimated EDDM delivery time?
USPS estimates that Every Door Direct Mail delivery typically takes 3-10 business days after acceptance, although delivery is not guaranteed. Mail that arrives after 14 days is generally considered delayed.
Where can I get the EDDM forms?
You can find all required paperwork, instructions, and mailing forms in the official Every Door Direct Mail User Guide, along with information about the USPS EDDM Tool and mailing process.
Is there a non-profit discount for EDDM?
Yes. Qualified nonprofit organizations may be eligible for discounted EDDM postage rates. Contact us and we’ll provide an exact quote based on your organization’s eligibility.
How can I access the EDDM Business Gateway?
Existing users can log into the USPS Business Customer Gateway to manage EDDM Business Mail Entry Unit mailings, permits, and mailing activity.
What size postcard works best for EDDM?
Larger EDDM postcard sizes typically attract more attention in the mailbox. The best EDDM postcard size depends on your marketing goals and budget, but oversized postcards usually outperform smaller formats because they’re more noticeable. We can help you choose the right size based on USPS EDDM size requirements.
Can EDDM be used for grand openings, special promotions, or events?
Yes. Every Door Direct Mail postcards are an excellent choice for grand openings, seasonal promotions, local events, sales, restaurant specials, community announcements, and new product launches because they quickly reach every household in a selected area.
Can I mail more than once to the same area using EDDM?
Absolutely. Repetition is one of the keys to successful EDDM advertising. Mailing to the same carrier routes multiple times helps increase brand recognition, improves response rates, and keeps your business top of mind.
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail (EDDM) is a USPS program that lets businesses mail EDDM postcards, flyers and other marketing pieces to every address along selected carrier routes without purchasing a mailing list. If you’re wondering what Every Door Direct Mail is or how Every Door Direct Mail works, it’s a simple way to reach an entire neighborhood through the United States Postal Service EDDM program.
How much does EDDM cost?
The Every Door Direct Mail cost depends on your mailing quantity, EDDM postcard size, printing costs, and current EDDM postage rates set by USPS. Because you don’t need to buy a mailing list, EDDM mailing cost is often lower than traditional targeted direct mail. If you’re asking how much does Every Door Direct Mail cost, we can provide a custom quote based on your project.
Do I need a mailing list for EDDM?
No. One of the biggest advantages of USPS EDDM is that no mailing list is required. You simply select your preferred carrier routes using the USPS EDDM Tool, and your Every Door Direct Mail postcards are delivered to every eligible address along those routes.
Can I choose which neighborhoods receive my postcards with EDDM?
Yes. The USPS EDDM Tool allows you to choose specific carrier routes based on geography. This makes EDDM marketing ideal for businesses that want to focus on neighborhoods where their best prospects live.
What types of businesses benefit most from EDDM?
EDDM direct mail works especially well for businesses that serve a local market, including restaurants, dentists, chiropractors, home service companies, gyms, salons, retail stores, contractors, and agents using EDDM real estate postcards. Any business looking to build local awareness can benefit from Every Door Direct Mail marketing.
How many postcards should I mail with EDDM?
The ideal quantity depends on your goals and service area. In general, mailing to a larger portion of your market and sending EDDM postcards consistently will produce better results than a one-time mailing to a small area. Give us a call and an EDDM Specialist can help you determine the ideal quantity for your business based on the number of new customers you are looking to bring in.
Is EDDM better than using a targeted mailing list?
It depends on your goals. Every Door Direct Mail USPS is perfect for blanket coverage within specific neighborhoods. If you need to target homeowners by demographics, age, income, or home value, a targeted mailing list may be a better option than EDDM mailing. Give one of our experienced marketing consultants a call and they will be able to compare costs and anticipated results for your business for both options.
