PostcardMania In the News

When I started my business, PostcardMania, all I had was a phone, a computer, a tiny 600-square-foot cottage and my bestie Melissa (who is now president) at my side. Prior to this, I had worked odd jobs, but I was determined to follow my dream of creating a successful business.

I started out small, but today, we’re making north of $100 million a year, employing over 390 people, and we’re still growing! Sometimes I can’t even believe it myself. I never took any investment capital, and our growth was completely organic. The “secret” to our success was that we consistently marketed, and we marketed a LOT more than our competitors did.

Keep reading here.

This is why they didn’t open yours and how to get the most out of that email before you hit send.

Three special words dominated the 90s:You’ve got mail! I don’t know about you, but back then I got a flutter of excitement when I dialed up AOL and checked my emails.

Twenty-seven years later, a lot has changed. A report from 2015 shows that the average office worker received 121 emails every day. I can only imagine that the number has increased since then. And 121 emails doesn’t even include what’s sitting in our personal inboxes. In fact, 347 billion emails were sent every day in 2023, with a significant portion being marketing emails.

Check out the full article here.

TechRound’s Top 50 Women in Tech

45. Joy Gendusa

Founder and CEO Joy Gendusa — who stopped all formal education at age 16 — started PostcardMania in 1998 in a 600-square-foot cottage with just a computer and passion for small business.

Over the past 27 years, Joy has grown PostcardMania to $119 million in annual revenue, a campus that spans 75,000 square feet, 390 staff and 121,976 clients — all 100% bootstrapped on the back of her own hustle, with ZERO outside funding or capital.

Read on here.

Every person has a limit on how many connections they can manage at one time. This is why Dunbar’s number theory rings true—the average person is able to maintain a meaningful relationship with 150 people and can recognize around 1,500 individuals.

This obviously creates a problem for business owners who need to manage hundreds of contacts. Maybe many more! This is why customer relationship management (CRM) software was developed—to make it easier for companies to organize and manage meaningful relationships en masse.

Check out the full article here.

Benjamin Franklin once said, “Tell me and I forget, teach me and I may remember, involve me and I learn.” Discovering something new can be easily done, however, truly learning and applying it to real life is another challenge.

People look at me today as the founder and CEO of a $100 million business and think I’ve always had everything figured out.

The truth is, I was not the best student in my early years, traditionally speaking. My idea of learning didn’t line up with the state’s curriculum. I cut school so often that my parents finally agreed it wasn’t the right environment for me. So, at 16, I officially — and with my parents’ legal blessing — became a high school dropout.

Read the full article here.

I turned a mistake into $1 million in top-line sales growth from new clients — here’s how I did it.

Have you ever made a mistake in business that you wish didn’t happen? The truth is that every business owner must face failure at some point, but problems don’t have to be pointless.

In fact, some mistakes lead to incredible success! Take the Post-it, for example. In the process of trying to create a super-strong bonding agent, Dr. Spencer Silver at 3M produced the opposite — a super weak adhesive that could easily separate from anything. Silver dedicated himself to discovering a use for this, and it led to incredible wealth and success.

What if you took your mistake and turned it into gold, too? That’s exactly what I did last year.

Read on here.

These 241 companies and 16 business leaders—in industries including education, software, and financial services—had an outsize impact this year when it came to their product launches, client outcomes, community engagement, and all-around wins. To learn how we decide which companies are Best in Business, see our methodology.

Check out who made the list here.

The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I’ve heard he checks his twice!

I have a holiday routine I follow every year to help me reflect on how my business performed over the past year and how it can improve in the next. These crucial tasks have helped me grow my business, PostcardMania, from nothing to over $100 million in annual revenue. The best part is that our revenue growth is accelerating, which is a big accomplishment for a 26-year-old business. Since 2020, our annual revenue averages 15% growth — three times better than the previous decade’s average of 5% growth.

This checklist will help guide you in the process of analyzing your results and preparing for the year ahead.

Read the full article here.

When you’re on a long journey, there are many twists and turns that require critical decisions. Once you’ve reached the very last few miles, your choices become even more significant.

In business, this means that the end of the year could require you to make some last-minute (but pivotal) moves in order to generate additional revenue and end 2024 strong.

The good news is you do still have time to finish strong.

Read the full article here.