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Your roadmap to marketing smarts, better profits and general cheerfulness.

Below you'll find an assortment of information-packed articles written by our CEO, Joy Gendusa. They cover a wide range of marketing issues, and each article was written to address the needs of business owners just like you. So take control of your marketing and enjoy the profits that come with it!

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Sort articles by article title, date, skill level or topic by clicking on the headers below.

	Sort by Article	Sort by Level	Sort by Topic
	3 Essential Forms of Follow-up in the Internet Age	2. Intermediate	Marketing
	How to Consistently Attract NEW Customers — Month After Month	2. Intermediate	Marketing
	The Top 3 Reasons Your Postcard Marketing Fails	1. Beginner	Postcard Marketing
	How to Reward Customers and Increase Order Frequency	1. Beginner	Offer Marketing
	What Facebook Can Do for Your Business (And What It CAN’T!)	1. Beginner	Social Media
	Lifetime Value of a Customer: How it changes your marketing approach	1. Beginner	Budgeting
	Direct Mail: Test, Track and Succeed	1. Beginner	Tracking
	Grammar and Advertising: When to be strict, and when to let it slide	2. Intermediate	Copywriting
	Bulk Mail Tips - 2 Ways to Save on Direct Mailings	1. Beginner	Business
	The Five Essentials of Every Business Website	1. Beginner	Internet Marketing
	How to Craft a Unique Selling Proposition and Stand Out from the Crowd	1. Beginner	Marketing
	Ten Tips for Turning Your Website Into a Golden Goose	1. Beginner	Internet Marketing
	"What Advertising I Should Use and How Long It Will Take" Guideline	1. Beginner	Marketing
	How to Craft the Perfect Offer - and Weed Out the Bad Ones!	1. Beginner	Offer Marketing
	Blind Shopping Your Business Pays	1. Beginner	Marketing
	Risk Management for Your Marketing	2. Intermediate	Marketing Plans
	How to Build Your List and Collect Email Addresses	2. Intermediate	Email Marketing
	4 Speed Dating Tips That Can Improve Your Marketing	1. Beginner	Marketing
	Is Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses	1. Beginner	Public Relations
	Design Tips You Won't See on MSNBC	1. Beginner	Design

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Not sure where to start?

There are a lot of marketing articles up there. We know. That's why we formed this list of our "Top Ten" picks. If you are unsure which articles will benefit you most, start here. These articles give you a broad marketing knowledge base - and a leg up on the competition.

PostcardMania's Top Ten Marketing Articles:

1. 'What Advertising I Should Use and How Long It Will Take' Guideline
2. How to Craft a Unique Selling Proposition and Stand Out from the Crowd
3. The Importance of a Marketing Plan
4. Ten Elements Every Direct Mail Piece Should Have
5. How to Craft the Perfect Offer - and Weed Out the Bad Ones!
6. The Most Important Part of Your Mailing
7. The Most Important Part of Your Mailing: How Well Do You Know Your Customers?
8. The Most Important Part of Your Mailing: Targeting Beyond Demographics
9. Direct Mail, Don't Assume - Just Test and Track
10. The Five Essentials of Every Business Website

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