MARKETING EDUCATION ARTICLES

Essential Reading

Postcards Work

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often.
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Marketing Overkill? - The Undeniable Role of Repetition in Success

Companies that understand this get all the business; those that don't... don't
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How to Really "Get to Your Customers"

The biggest single factor in the success of your postcard mailings is who you send your postcards to.
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The Words That Sell

It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.
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2 Step Marketing

What's So Good About 2 Steps? It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).
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The Marketing Secret Every Child Knows

People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
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Ask Joy Gendusa: Blog

Read what others are asking PostcardMania owner Joy Gendusa about how to achieve success with direct mail marketing.
Continue to Joy's Blog »

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Marketing Articles

How Direct Mail can Boost Your Networking Efforts
Marry your marketing plan
An eye on the mortgage industry from a direct mail view
Basic marketing dope
An internet marketing strategy that works
Branding your business
Does your marketing plan need changing?  Part 1
The importance of a marketing plan
Starting small business promotional campaigns
Rules of thumb for marketing to your past customers
Raise your income
Increase new customer traffic to your business
Good marketing pays for itself
Does the Economic Slump Mean Small Business Disaster?
Comprehensive marketing details not found in beginner books
Business marketing strategy
Six things I know about postcards that you don't
Direct mail marketing - Can it really pay off? Step three: Do you know the correct estimation of effort?
Direct mail marketing - Can it really pay off?Step two: How to design a direct mail piece that "pulls"
Direct mail marketing - Can it really pay off?Step one: Researching your target market
Mind over marketing matter
Marketing basics top CEO's still don't know if they'll admit it!!
Don't get caught in the catalog crossfireHow to avoid postage rate missiles for catalogers
Do your due diligence and beat the majorityHow to beat your competitors before the onslaught
The use of 2-step marketing to boom your practiceSomething about the effectiveness of postcard marketing you'd give your "eye tooth" to know about
Direct response advertising, is everybody really doing it?
Do entrepreneurs need a degree in marketing to succeed?
Marketing outside-the-box = Getting ahead
Dental marketing basicsData you can really sink your teeth into
Goal setting for your dental practice and then following throughImplement a great idea with the right know-how to get your practice where you want to go
Dental marketing strategy Take your practice to the next level
The pitfalls of email marketingIs is or isn't it workable?
The marketing-sales dilemma: Ramped up marketing as a solution to weak sales techniques becomes the problem
Junk mail hater vs. junk mail participator
How direct mail can boost your networking efforts
Franchisees: Tired of wasting you marketing dollars?
An eye on business from a direct mail view

Design Articles

People-pleasing postcardsThis humble device may be your best choice for reaching customers this year
Marketing hat for graphic designers
Postcards - picture perfect promotion
Make your mailing a home run, not a strikeout
Direct mail postcard rules
Ten elements every direct mail piece should have

Targeting Articles

There's more to marketing ROI (Return On Investment) than meets the eye
Specialized mailing lists make all the difference
Rising postal rates? Don't cut down the direct mail
Mailing Lists - Keeping it SimpleThe ABC's of Direct Mail Mailing Lists
Find the goldmine within your business
Effective List Management Can Save You Big: Marketing smarter can lead to greater profits
Direct mail, don't assume - Just test and track
Business goal setting and then following through
Direct mail versus junk mail - what's the difference?Solving the do-not-mail bills with common business sense
6 Facts about postcards you can use to grow your dental practiceReally simple dental marketing tips
Direct Marketer Advocates Immunization for healthy travel

Repeat Business Articles

Postcard marketing done right
Direct mail, done correctly, cannot fail: Do it the right way and laugh all the way to the bank
Postcards work
Marketing - Like a game of chess
More marketing dope
Stay in touch with leads and get more closes

Internet Articles

You are an internet user...But many people still are not

Corporate Ethics Articles

Sports and World Peace
Corporate Responsibility: Parenting in the Workplace
The Green Giants

Continuing Education Articles

Corporate Universities: Where Employees Go Back to School... at Work

Public Relations Articles

Can Small Businesses Benefit From PR?