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Essential Reading

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often.
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Companies that understand this get all the business; those that don't... don't
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The biggest single factor in the success of your postcard mailings is who you send your postcards to.
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It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.
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What's So Good About 2 Steps? It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).
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People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
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Ask Joy Gendusa: Blog
Ask Joy GendusaRead what others are asking PostcardMania owner Joy Gendusa about how to achieve success with direct mail marketing.
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